One Take | From ‘Raja of Raghogarh’, Reticent Venugopal to Omnipresent Coterie, Meet Pillars of Rahul Gandhi’s Bharat Jodo Yatra

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Last Updated: February 02, 2023, 11:55 IST

Taking a leaf out of Prime Minister Narendra Modi’s style and image makeover, the yatra has shown that Rahul Gandhi is ready to play the same game. (Twitter @RahulGandhi)

Taking a leaf out of Prime Minister Narendra Modi’s type and picture makeover, the yatra has proven that Rahul Gandhi is prepared to play the identical recreation. (Twitter @RahulGandhi)

As the Congress mulls over the professionals and cons of the yatra, this week let’s check out those that formed the journey and had been formed by it — the individuals in cost of coordination, the altering equations through the yatra and likewise what the yatra was all about

One Take

The ‘Bharat Jodo Yatra’ is completed and over with and plans have begun to determine the second leg, which may span the nation from east to west.

While some have given a thumbs-up to Rahul Gandhi, others have been cynical of his initiative. As the Congress mulls over the professionals and cons of the yatra, this week let’s check out those that formed the journey and had been formed by it — the individuals in cost of coordination, the altering equations through the yatra and likewise what the yatra was all about.

Let’s start with those that had been the pillars of the yatra:

The Raja Who Can’t be Ignored

Digvijaya Singh is the person of the match however not at all times for the precise causes. From shaping the yatra to micro-managing the logistics, the ‘Raja of Raghogarh’ impressed the Gandhi siblings together with his stamina through the powerful Narmada Yatra. This additionally occurred at a time when Singh appeared to be nowhere within the new scheme of issues in a ‘revamped’ Congress.

However, the shrewd politician just isn’t simple to put down. Though many assume his chips are down put up his surgical strike remark — the place he requested the federal government for proof — he’s not one to quit. He tells me with a smile: “I am ready for another walk… Come walk with me.” His surgical strike comment, in the meantime, was his approach of telling the highest bosses that he can’t be messed with and has a thoughts of his personal. In quick, the Madhya Pradesh polls can’t be deliberate with out him.

The Youth Leader Who Calls the Shots

You simply have to have a look at the video launched put up the yatra and you may see KC Venugopal that includes prominently. It’s true that many Congress leaders from Kerala are sad together with his clout however the once-youth chief, who braved lathis, has the whole confidence of Rahul Gandhi. Reticent however quietly making an attempt to placate sulking leaders, Venugopal’s energy throughout and put up the yatra has grown. It’s clear that Rahul Gandhi’s energy centre will probably be incomplete with out KC, as he’s known as. The yatra has positively made the highway simpler for the Kerala chief.

The PR Managers

Taking a leaf out of Prime Minister Narendra Modi’s type and picture makeover, the yatra has proven that Rahul Gandhi is prepared to play the identical recreation.

Snazzy movies, emotive songs and poems, gently planting and inspiring tales about Rahul Gandhi’s T-shirt and beard look in addition to images of the pheran-clad Congress chief within the sombre gray background with snowflakes — Let’s not make the error of pondering that this was simply happenstance.

The optics had been meticulously deliberate and executed. The temporary given to the managers was to make Rahul Gandhi look dedicated and decided and never a ‘Pappu’. Even Rahul Gandhi’s critics within the BJP admit that the yatra has achieved one thing for the chief, although not for the get together. The managers had been a core group — the occasion administration and PR company Three Monkeys, Rahul Gandhi’s workplace and shut confidantes. The media division was usually the final to arrive on the scene to execute the plans.

It was additionally observed through the press conferences that the occasion managers occupied centre stage, deciding the lighting, seating and Rahul Gandhi’s audio output in order that his interactions may very well be promoted individually on social media. And, of course, not to overlook the YouTubers being given precedence for interviews. The argument was easy — the mainstream media paints him negatively whereas the YouTube interviews would carry out his ‘fun and nice’ aspect.

The Coterie is Intact

The extra issues change, the extra they continue to be the identical — this appeared to be one more takeaway from the yatra. There was by no means any doubt concerning the Congress and its coterie. Rahul Gandhi’s closest continues to be sister Priyanka Vadra and he or she was requested to be part of the yatra at strategic locations to add the zing quotient — just like the snow sequence between the siblings. Apart from Priyanka, Rahul Gandhi’s core group was as his aspect always — Manoj Tyagi, KB Byju, Alankar Sawai, Kaushal Vidyarthi and Sachin Rao.

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