Last Updated: January 18, 2023, 21:15 IST
The Noida Metro Rail Corporation (NMRC) will give free good playing cards to commuters for a 10-day interval from January 26, officers stated on Wednesday.
This is being carried out to mark the fourth anniversary of the launch of the Aqua Line of the metro community connecting Noida and Greater Noida, the NMRC stated.
“NMRC is celebrating the continuing ‘Azadi Ka Amrit Mahotsav’ – 75 years of India’s Independence and its fourth anniversary of profitable business operation of Aqua Line on January 26, 2023,” NMRC Managing Director Ritu Maheshwari said.
“On this occasion, Noida Metro Rail Corporation (NMRC) will also organise a special camp for issuing NMRC Smart Card free of cost. The camp is being organised in collaboration with the State Bank of India (SBI),” Maheshwari stated.
As a part of the marketing campaign, the NMRC will present SBI co-branded ‘CITY1’ playing cards value Rs 100 every free of charge between January 26 and February four on the stations.
The NMRC urged commuters to actively take part within the marketing campaign and take most advantage of the supply.
“This can even promote digital India marketing campaign as card utilization will get elevated,” the senior officer said.
NMRC spokesperson Nisha Wadhwan said the metro operator has so far sold over 1.30 lakh smart cards.
The Aqua Line on January 16 logged its all-time highest single-day ridership figures of 56,168, according to the NMRC.
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