In a one-of-a-kind trend hunt, Bengaluru youngsters broke mainstream magnificence norms constructed round peak, weight and color. The venture, known as ‘Style Icon of the Year’, scouted for expertise from faculties throughout Karnataka by conducting open auditions for a contest with choice standards based mostly on persona, character and originality.

Winners Saakshi Sahu from St Joseph’s University and Ron Kariappa from PESET College had been awarded Rs 20,000 money prize and a chance to showcase their expertise on a nationwide platform. They had been topped from amongst 30 finalists who walked the ramp at Bowring Club in Bengaluru, after two months of rigorous coaching.

These 30 youngsters had been chosen from a shortlist of 100, for which 5,000 kids had been auditioned. They had been skilled in strolling, diction, dance, health, etiquette, appearing, skincare and psychological well being.

The purpose of the contest was to prioritise character and originality above set requirements of magnificence adopted in conventional pageants. “We are mainly focusing on body positivity and also gender fluidity. We had a contestant who was selected and he was okay to be named him or her; he was gender fluid. We are not looking at certain criteria or norms; it’s completely based on their confidence and personality,” mentioned Ria Jamal, the venture organiser.

Grooming the chosen candidates was additionally half of the venture. “Fashion is ever evolving and it’s important we adapt to the current mood. Models who were once required to be lean and tall, no longer have to face such compulsions. Today, a great personality is half the work done. It’s all about bringing out one’s original style, peppering it with some ethical fashion and presenting it with absolute confidence,” mentioned Zulfiker Ahmed, the co-founder of manufacturing home that organised the contest.

Judges included high names together with actor Priyanka Upendra, trend choreographer Sheetal Sharma, superstar photographer Wasim Khan, mannequin Pashmeena Barker, designer PELLA in addition to superstar anchor and net sequence star Pooja Bhamrrah.

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