Home Sports High-Quality Graphite Racquets to be Manufacture in India by YONEX Amidst Emergence of Badminton

High-Quality Graphite Racquets to be Manufacture in India by YONEX Amidst Emergence of Badminton

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High-Quality Graphite Racquets to be Manufacture in India by YONEX Amidst Emergence of Badminton

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Last Updated: January 23, 2023, 19:00 IST

(L-R) Mr R Hanawa (President, YONEX India), Pullela Gopichand (Chief National Coach, Indian badminton team), Mr Vikramaditya Dhar (Managing Director, Sunrise Sports India Pvt Ltd.), and Mr Ben Yoneyama (Chairman, YONEX Japan) at the YONEX-SUNRISE press conference in New Delhi (File Image)

(L-R) Mr R Hanawa (President, YONEX India), Pullela Gopichand (Chief National Coach, Indian badminton staff), Mr Vikramaditya Dhar (Managing Director, Sunrise Sports India Pvt Ltd.), and Mr Ben Yoneyama (Chairman, YONEX Japan) on the YONEX-SUNRISE press convention in New Delhi (File Image)

The rising recognition of the sport has resulted in taking the demand for high quality racquets sky excessive and the market share for badminton is seeing a 10-15% YoY progress.

Badminton has seen speedy progress as a sport in India in the final decade and the world’s main badminton gear model YONEX has made an enormous announcement of manufacturing high-quality graphite racquets in the nation. Recent performances of Indian shuttlers in the Thomas Cup, World Championships, Asian Games and Commonwealth video games have made the sport extraordinarily common in the nation because of this Yonex decides to take the large name to increase its present manufacturing plan and base in India, a transfer which can convey the fee of full-body racquets down significantly.

Last yr was a wonderful yr for badminton in the nation with historic Thomas Cup triumph in addition to successful medals on the World Championships and different multi-nation occasions such because the Asiad and the Commonwealth Games. Such constant performances has put badminton in the highlight because it’s now the second most performed sport by each genders in India.

The new graphite racquets have been unveiled in the presence of Ben Yoneyama, Chairman of YONEX Japan, R Hanawa, President of YONEX India, Vikramaditya Dhar, Managing Director, Sunrise Sports India Pvt Ltd and India’s chief nationwide coach Pullela Gopichand.

“India is a big market for badminton with its growing economy and interest in the sport. A lot of Indian players are performing really well on the world stage, encouraging more to take up the sport. We want to cater to that audience and provide the highest Japanese quality equipment to further the sport’s development,” Mr Ben Yoneyama, Chairman of YONEX Japan, commented whereas addressing the media at a press convention in the capital metropolis on Saturday.

The rising recognition of the sport has resulted in taking the demand for high quality racquets sky excessive and the market share for badminton is seeing a 10-15% YoY progress. The manufacturing of racquets in India may even make sure the product’s costs scale back by 20-30% than the present market charges.

“We want to give better quality racquets to our customers who are looking for full body graphite racquets at affordable prices. These are for players at a higher level, playing at academies and starting at a competitive level. With racquets being made in India, the consumers need not worry about import costs, fluctuating exchange rates as they will get high quality Japanese craftsmanship and technology at affordable prices.” mentioned Mr Vikramaditya Dhar, Managing Director, Sunrise Sports India Pvt Ltd.

The National coach additionally underlined the position performed by YONEX in the rise of Indian badminton on the worldwide stage and mentioned the brand new initiative was simply one other step to empower Indian badminton.

“Yonex Sunrise has made a huge difference to Indian badminton, whether it was in 2008 when India reached the quarterfinals at the Olympics or the fantastic performance at the 2010 Commonwealth Games. Their support was instrumental in India winning the first Olympics Medal at 2012. YONEX has been an integral part of India’s success story in world badminton,” he added.

The Japanese firm, which arrange a manufacturing unit in Bengaluru in 2016 underneath the ‘Make in India’ initiative, was solely producing aluminium T-joint racquets, used for learners who play for health or recreation objective. They purpose to amplify the manufacturing of present T-joint racquets from 1 million to 2.5-Three million per yr.

Yonex and Sunrise have been dedicated to the promotion and improvement of badminton for over 60 years. SUNRISE has the biggest direct sports activities distribution community in the Indian sub-continent. It has been supporting a number of state and district associations in the nation to promote and develop the sport the grassroot to the very best degree of badminton in the nation. They are additionally the official gear accomplice for the Badminton Association of India.

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