DP World, a worldwide chief in end-to-end logistics options, inaugurated the subsequent part of its Beyond Boundaries initiative in Ahmedabad. The unveiling of the second container occurred at Ground B at the iconic Narendra Modi Stadium, in the presence of Jay Shah, BCCI Honorary Secretary and President, Asian Cricket Council. This initiative takes a major stride with a specific give attention to empowering ladies cricketers.
Under this international initiative, DP World will leverage its end-to-end community and good logistics capabilities to ship at the very least fifty bespoke delivery containers outfitted with cricket necessities, to grassroots cricket golf equipment round the world. These containers will present younger cricketers with high-quality cricket kits together with bats, helmets, gloves, and pads, that are important for bettering their abilities, whereas protecting them protected. The containers additionally perform as altering rooms, making it extra accessible for ladies and younger ladies to take part in the sport. This can be a major step towards making cricket extra inclusive and accessible at the grassroots degree.
Jay Shah, BCCI Honorary Secretary, expressed his ideas on the launch, “Women’s cricket is a growing force in the sporting world, and as a cricket administrator my commitment to promoting and developing women’s cricket is unwavering. I applaud DP World’s commitment to enhancing cricket infrastructure, particularly for women cricketers. The efforts of this initiative align perfectly with our vision to empower women in sports. By addressing the critical issues of inadequate facilities and providing quality kits to young cricketers this initiative is fostering a welcoming environment and is a testament to the game’s inclusivity and progress.”
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The container put in in Ahmedabad is the second of this initiative and can be positioned at the Gujarat College Cricket Ground, Ellis Bridge, with the package and tools donated to the Gujarat Cricket Association Academy. The first container was put in at Chikhalikar Sports Club in Palghar, Maharashtra. As a part of the Beyond Boundaries initiative for each 100 runs scored by a workforce in the match, 10 kits are pledged to native cricket communities throughout the globe. So far, since the graduation of the match, over 1,600 kits have been pledged.
Rizwan Soomar, CEO and Managing Director for Middle East, North Africa and India Subcontinent DP World, said, “We are excited to launch our ‘Beyond Boundaries’ initiative in Gujarat, with the aim of making cricket accessible to the youth. Our bespoke shipping containers will play a vital role in providing essential gear to emerging women players in the state. As we continue to work with businesses in Gujarat to make trade possible, we are confident that this initiative will deepen our relationship with local communities by helping develop cricketing talent and making cricket possible and enjoyable for all.”
The second container design, crafted by the gifted native artist Nikunj, serves as a tribute to Sachin Tendulkar, DP World’s model ambassador. The art work is centered round the theme of empowering ladies in cricket and attracts inspiration from Tendulkar’s exceptional legacy.
